This prototype now starts as a country-first IVF decision tool for German couples. The goal is to make the first filtering step calmer and more structured before users dive into individual clinics, legal nuance, and patient groups.
These cards are still prototype-level and directional. The point is to shape the decision model first: price, travel effort, policy flexibility, and practical fit from a German user perspective.
One of the most obvious shortlist options for Germany-based couples when travel convenience and lower costs matter.
Internationally visible, quality-oriented, and often attractive for people willing to pay more for established clinic ecosystems.
Interesting when users value broader options and are willing to accept longer travel and more logistics.
Convenient and logistically simple for many German couples, especially when travel stress needs to stay low.
Potential quality-oriented option for users willing to travel farther for a curated shortlist rather than mass-market comparison.